Hercules
Advertising

We exist to relentlessly innovate where others don’t, building client acquisition systems that actually work for mortgage professionals.

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Why Choose Us?

The mortgage world is flooded with broken promises, cold leads, and confusing tech.

We fix that by offering:

1. Strategy that’s proven & specific to the mortgage industry
2. Systems that are done-for-you, so you can focus on closing deals.
3. Coaching from people who’ve actually closed reverse mortgage deals. 
4. Technology that prepares you for what's ahead, so you stay 3 steps ahead of your competition.

Our mission is not to get you clicks or more impressions.

It’s about building profitable, sustainable independence for every client we work with.

Proven Ads That Actually Work

We’ve already spent over $250,000 testing Facebook ads—so you don’t have to. We know what works to bring in real people who are actively interested in reverse mortgages. You’ll get ad campaigns that are already proven to generate consistent, interested leads every single week.

Automated Client Hub (CRM)

We build you a custom CRM that becomes the home for all your leads. It automatically sends follow-up emails, texts, and voicemails—so every lead is guided through the process without you needing to lift a finger. Everything is tracked in one place, organized by lead stage, and ready when you are.

Lead Conversion Engine - Powered By AI

Our system combines the power of AI and real human callers to follow up with every lead, right away. We don’t take breaks. We follow up every day—even weekends—to make sure no good lead is ever missed. It’s fast, efficient, and fully compliant.

Reverse Mortgage Coaching from a Real Expert

You’ll get personal support from Wayne Slater, a reverse mortgage expert who has closed over 850 reverse deals. Whether you’re brand new or experienced, you’ll always know what to say, how to move deals forward, and how to grow in this niche with confidence.

Marketing Support
For All Your Loan Types

While we specialize in reverse mortgages, our expert team of media buyers and ad strategists can also help you grow other areas of your mortgage business. Need more purchase leads? Refi leads? We’ve got you covered with custom marketing support that fits your goals.

Our Clients Are Adding An Extra $15,000 - $30,000 In Revenue Per Month To Their Business With Reverse Mortgages

Click Here to book a call

Let us dive into your business together & determine if this is a good fit for you.

This Is NOT For Everyone

WE WORK WITH

Mortgage Professionals at any experience level that want to add multiple 6 figures a year to their business with reverse mortgages…

Mortgage Professionals who are looking to specialize in reverse mortgages fully but are not sure where to start…

Mortgage Professionals who are currently reverse mortgage specialists looking for a predictable way to gain new business…

Mortgage Professionals who are looking to save time by investing in a system that will generate interested mortgage leads faster than any other approach.

Mortgage Professionals who are coachable, committed, and ready to grow their business…

WE DON’T WORK WITH

Mortgage Professionals who are completely broke or want something for nothing... There's an investment involved.

Mortgage professionals that are stuck in information gathering mode and are not prepared to take action and get results.

Mortgage professionals that expect every system to be a magic wand that will fix their business for them.

Book A Call With Our Team So We
Can Show You How This Works

Book a call now!

Real Testimonials, Real Experiences

Charles, Mortgage Loan Officer
Anthony, Mortgage Loan Officer
Brian, Mortgage Loan Officer
Michael, Mortgage Loan Officer
Neal & David, Mortgage Loan Officers
Ben, Mortgage Loan Officer
Garett, Mortgage Loan Officer
Book a call

A Growth Engine For An Industry Stuck In Outdated Methods

$10,000 Per Deal
Average revenue per reverse mortgage our clients have closed
50 - 70 Leads
New exclusive leads generated by our marketing campaigns every single month
2 - 3 Deals
Most of our clients have at least 2 - 3 deals in the works within the first 60 days

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Frequently asked question?

Still have a question?
Contact us

How soon can I start getting leads?

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Once we complete your onboarding (usually within 5 - 7 business days) after joining, leads can start coming in within the first 24–72 hours after your ads go live.

What kind of leads will I be getting?

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You’ll get exclusive leads from people who have shown interest in reverse mortgages through our proven Facebook ads. These are not shared or recycled.

What makes your system different from other lead companies?

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We don’t just hand you names—we build the entire follow-up system, call every lead with AI + humans, and coach you to close them. All of this built with the help of mortgage experts.

Do I need experience with reverse mortgages?

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Nope. We coach both beginners and experienced loan officers. You'll learn everything you need to know directly from a top reverse mortgage expert.

Do I need a CRM or any tech tools?

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No. We build a fully automated CRM for you and handle all the tech setup. You don’t need any existing systems—just be ready to close.

Can I use this system for other loan types too?

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Yes. Our team can help you launch marketing for purchase, refi, HELOC, or forward loans as well—just let us know your focus. We help you build a profitable & sustainable business, with all the mortgage products you are interested in selling.